Business Chinese Today: Listening & Speaking - Advanced por Koh Hock

Business Chinese Today: Listening & Speaking - Advanced por Koh Hock

Titulo del libro : Business Chinese Today: Listening & Speaking - Advanced
Fecha de lanzamiento : January 1, 2011
Autor : Koh Hock
Número de páginas : 94
ISBN : 9814336963
Editor : Cengage Learning Asia

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Koh Hock con Business Chinese Today: Listening & Speaking - Advanced

China?s rapid economic rise has made it increasingly important for professionals, managers, executives and businessmen to be able to communicate in Chinese. Beyond simply communicating in Chinese, there is a need for them to have a grasp of business Chinese terms in order to function effectively in the workplace. Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to develop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute. Both Dr Koh and Dr Hong have extensive experience in offering business Chinese courses and are very aware of the learning needs of this group of students. Business Chinese Today aims to equip learners with the essential skills (listening, speaking, reading and writing) for effective communication in Chinese business settings. This title comes with two audio CDs. Table of Contents : Lesson 1 Singapore?s Investment in China Lesson 2 Human Resource Management Lesson 3 Competitive Edge of Companies Lesson 4 Population Policy and Economic Growth Lesson 5 Mergers and Acquisitions Lesson 6 International Trade and Trade Protectionism Lesson 7 Marketing Lesson 8 Brand: The Intangible Asset of a Company Lesson 9 Signing Contracts and Resolving Disputes Lesson 10 Monetary Policy Appendix 1 References Appendix 2 Answer Key Appendix 3 Vocabulary Index

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